GHT Blog

AdventureWeek – Promoting adventure travel in Nepal

October 16, 2015

This weekend the Adventure Travel Trade Association (ATTA), in partnership with the Great Himalaya Trails (GHT), will welcome to Nepal, 18 adventurers, travel influencers, media and tour operators to take part in the event: “AdventureWeek – Rebound Nepal on the Great Himalaya Trails”.

This specialized familiarization trip aims to help rebuild the tourism industry by showing that Nepal is ready to welcome travelers again after the April 2015 earthquake and highlight the adventure opportunities along the Great Himalaya Trails.  The program will include a cultural visit to the capital, Kathmandu, and two split itineraries; one showcasing the classic trekking experience along the Everest section, and the other featuring the variety of adventure opportunities available in Nepal, from adrenalin sports like paragliding and mountain biking to scenic trekking in the Annapurna region and wildlife spotting in Chitwan National Park.

The itinerary will showcase the classic trekking experience along the Everest section. Photo by Dmitri Alexander

The itinerary will showcase the classic trekking experience along the Everest section. Photo by Dmitri Alexander

Tourism is an important industry in Nepal. Over one million Nepalis rely on tourism to support their families. Sadly, arrivals plummeted after the earthquake and the key objective of partnering with the ATTA to host AdventureWeek is to support the recovery of this very important industry.

The selected group of influencers includes polar explorer Eric Larsen and Omar Samra (the first Egyptian to summit Everest), journalists from publications like National Geographic, AFAR and the Wall Street Journal and influential tour operators. They are all eager to learn, observe, and give visibility to the fact that Nepal, while still rebuilding, can provide an unforgettable experience and countless opportunities for the adventurous and open-minded traveler.

Participants will explore the variety of adventure opportunities available in Nepal. Photo by Mohan Duwal

Participants will explore the variety of adventure opportunities available in Nepal. Photo by Mohan Duwal

By sharing the stories and images of their GHT experience and showcasing the natural, adventure and cultural assets of Nepal, the participants (and visiting tourists in general) can contribute greatly to Nepal’s efforts to re-establish its place as an international adventure tourism destination of choice.

“AdventureWeek – Rebound Nepal on the Great Himalaya Trails” will finish with an AdventureConnect networking event in Kathmandu, where participants will get a chance to connect with one another and with Nepali media and tour operators to discuss story ideas, developments and news around Nepal’s readiness for travelers to return post-earthquake.

Highlights from the trip will be shared on GHT’s Facebook and Instagram accounts as well as by participants themselves through the hashtag #MyGHT.

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